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Crosby, Philip

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Author of well-known books "Quality Without Tears" and "Quality is Free", he popularized the concepts of Cost of Poor Quality and Zero Defects.

Crosby's quality management philosophy was built around 4 "absolutes":

1) Quality means conformance to requirements
2) Quality comes from prevention
3) The quality performance standard is zero defects
4) Quality measurement is the price of non-conformance.

External Links - Crosby Bio - American Society for Quality (ASQ) - Crosby Bio -