Definition
A compilation of data on the needs and wants of a company’s internal and/or external customers, obtained through various channels such as comment/suggestion boards, focus groups, interviews and market research. VOC can be translated into product or process Specifications using the tool of Quality Function Deployment (QFD).
See Also
Quality Function Deployment (QFD)
External Links
More on Voice of the Customer - http://web2.concordia.ca/Quality/tools/29vocdef.pdf