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Quality Function Deployment (QFD)

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Definition

Often referred to as the "House of Quality" because of its house-like shape, QFD is a Hoshin Planning tool - a matrix used to translate the Voice of the Customer into Product Features, then Product Specifications, and ultimately, Process Parameters.

Application

The QFD process may be broken down into six steps:
1. Collect, Organize, and Clarify Customer Wants (VOC).
2. List the Hows.
3. Identify relationships between Hows.
4. Identify relationships between Whats and Hows.
5. Benchmark competing products.
6. Establish deployment priorities.